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Cloaking: This technique will involve organising a website making sure that it displays unique content material to search engines and end users.Cloaking can take a number of forms, but the most typical a person requires redirecting people from a substantial-position web site to another website page (which usually doesn’t align Together with the person’s search intent but can create profits for the web site).

Testimony from Sergey Brin and Eric Schmidt confirms that click data is crucial For lots of uses, which include, most significantly, supplying “feedback” on whether Google’s look for algorithms are presenting its consumers top quality results.”

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